WEBVTT

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MARCUS FRANCIS.
>> TAKES A LOOK AT WHY SKILLED

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>> TAKES A LOOK AT WHY SKILLED
TRADES.

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TRADES.
>> ARE MAKING A COMEBACK.

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>> ARE MAKING A COMEBACK.
>> I’M ANTONIO.

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>> I’M ANTONIO.
>> I’M 19 YEARS OLD. I DO

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>> I’M 19 YEARS OLD. I DO
ASPHALT.

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ASPHALT.
>> HEY, GUYS.

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>> HEY, GUYS.
>> I’M AT WORK. IT’S 441 AND.

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>> I’M AT WORK. IT’S 441 AND.
>> I LEAVE AT FIVE, SO I.

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>> I LEAVE AT FIVE, SO I.
>> GOT TO HURRY. UP AND GET.

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>> GOT TO HURRY. UP AND GET.
>> THIS WHEEL LINER IN.

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>> THIS WHEEL LINER IN.
>> A CAREER.

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>> A CAREER.
>> IN SKILLED TRADE JOBS IS

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>> IN SKILLED TRADE JOBS IS
BECOMING A HIT AMONGST THE

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BECOMING A HIT AMONGST THE
UNLIKELIEST VENMO GEN Z.

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UNLIKELIEST VENMO GEN Z.
>> DAY IN THE LIFE OF A 20 YEAR

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>> DAY IN THE LIFE OF A 20 YEAR
OLD HVAC TECHNICIAN.

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OLD HVAC TECHNICIAN.
>> LET’S GO. I FEEL LIKE.

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>> LET’S GO. I FEEL LIKE.
>> TRADES ARE SUCH A, YOU KNOW,

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>> TRADES ARE SUCH A, YOU KNOW,
EVEN PLAYING FIELD. AS LONG AS

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EVEN PLAYING FIELD. AS LONG AS
YOU KNOW WHAT YOU’RE DOING, YOU

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YOU KNOW WHAT YOU’RE DOING, YOU
HAVE THE EXPERIENCE AND YOU

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HAVE THE EXPERIENCE AND YOU
HAVE THE AMBITION, YOU CAN

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HAVE THE AMBITION, YOU CAN
REALLY GO ANYWHERE IN THIS

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REALLY GO ANYWHERE IN THIS
TRADE.

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TRADE.
>> 18 TO 28 YEAR OLD

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>> 18 TO 28 YEAR OLD
ELECTRICIANS, PLUMBERS, HVAC

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ELECTRICIANS, PLUMBERS, HVAC
TECHS AND MORE ARE INCREASINGLY

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TECHS AND MORE ARE INCREASINGLY
CHOOSING CAREERS WHERE THEY

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CHOOSING CAREERS WHERE THEY
HAVE TO LEARN A HARD SKILL AND

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HAVE TO LEARN A HARD SKILL AND
USE THEIR HANDS BECAUSE THEY

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USE THEIR HANDS BECAUSE THEY
SAY IT PROVIDES STABILITY.

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SAY IT PROVIDES STABILITY.
WITHOUT GOING INTO MAJOR DEBT.

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WITHOUT GOING INTO MAJOR DEBT.
>> YOU CAN NEVER.

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>> YOU CAN NEVER.
>> LOSE A. TRADE EDUCATION.

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>> LOSE A. TRADE EDUCATION.
SOMETHING YOU CAN.

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SOMETHING YOU CAN.
>> ALWAYS FALL BACK ONTO.

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>> ALWAYS FALL BACK ONTO.
>> BEST THING THAT EVER

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>> BEST THING THAT EVER
HAPPENED.

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HAPPENED.
>> TO ME. SO MY EXPERIENCE.

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>> TO ME. SO MY EXPERIENCE.
>> IS GOING GOOD.

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>> IS GOING GOOD.
>> LET’S DO A QUICK WELDING JOB.

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>> LET’S DO A QUICK WELDING JOB.
>> FOR.

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>> FOR.
>> SOME CASH.

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>> SOME CASH.
>> AND MANY OF THEM ARE TURNING

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>> AND MANY OF THEM ARE TURNING
TO SOCIAL MEDIA TO SHARE THE

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TO SOCIAL MEDIA TO SHARE THE
INS AND OUTS OF THEIR DAY JOBS,

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INS AND OUTS OF THEIR DAY JOBS,
GARNERING MILLIONS OF VIEWS.

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GARNERING MILLIONS OF VIEWS.
>> TO BE ABLE TO INSPIRE PEOPLE,

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>> TO BE ABLE TO INSPIRE PEOPLE,
MAKE THEM DO BETTER FOR

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MAKE THEM DO BETTER FOR
THEMSELVES.

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THEMSELVES.
>> I FOUND.

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>> I FOUND.
>> PASSION HELPING.

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>> PASSION HELPING.
>> OTHERS THROUGH.

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>> OTHERS THROUGH.
>> TIKTOK FIND THEIR WAY.

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>> TIKTOK FIND THEIR WAY.
>> IN THE.

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>> IN THE.
>> TRADE AMID SKYROCKETING

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>> TRADE AMID SKYROCKETING
TUITION COSTS FOR MORE

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TUITION COSTS FOR MORE
TRADITIONAL COLLEGES, AND FEARS

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TRADITIONAL COLLEGES, AND FEARS
OF JOB SECURITY AND WHITE

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OF JOB SECURITY AND WHITE
COLLAR ROLES. ALONGSIDE THE

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COLLAR ROLES. ALONGSIDE THE
THREAT OF A TRADE SCHOOL,

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THREAT OF A TRADE SCHOOL,
ENROLLMENT IS ON THE RISE, WITH

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ENROLLMENT IS ON THE RISE, WITH
GEN Z LEADING THE CHARGE.

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GEN Z LEADING THE CHARGE.
>> YOU DON’T HAVE.

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>> YOU DON’T HAVE.
>> TO GO TO COLLEGE TO BE

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>> TO GO TO COLLEGE TO BE
SUCCESSFUL.

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SUCCESSFUL.
>> THE NUMBER OF PEOPLE AGES 17

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>> THE NUMBER OF PEOPLE AGES 17
TO 21 WITH TWO YEAR VOCATIONAL

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TO 21 WITH TWO YEAR VOCATIONAL
DEGREES LAST YEAR HIT ITS

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DEGREES LAST YEAR HIT ITS
HIGHEST LEVEL IN MORE THAN

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HIGHEST LEVEL IN MORE THAN
THREE DECADES, DOUBLING THE

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THREE DECADES, DOUBLING THE
RATE IN THE YEAR 2000.

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RATE IN THE YEAR 2000.
>> I STARTED OUT AT A

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>> I STARTED OUT AT A
UNIVERSITY. THEY SHUT DOWN.

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UNIVERSITY. THEY SHUT DOWN.
>> COST WAS.

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>> COST WAS.
>> TOO MUCH. WASN’T WORTH IT.

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>> TOO MUCH. WASN’T WORTH IT.
>> I WANTED.

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>> I WANTED.
>> AN ESSENTIAL JOB, LIKE MOST.

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>> AN ESSENTIAL JOB, LIKE MOST.
>> GEN Z’S.

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>> GEN Z’S.
>> I’M ASSUMING.

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>> I’M ASSUMING.
>> TRANSITIONED INTO TRADE

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>> TRANSITIONED INTO TRADE
SCHOOL.

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SCHOOL.
>> AND THE REASON WHY THERE’S A

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>> AND THE REASON WHY THERE’S A
HIGH DEMAND FOR SKILLED WORKERS,

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HIGH DEMAND FOR SKILLED WORKERS,
BUT NOT ENOUGH PEOPLE TO FILL

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BUT NOT ENOUGH PEOPLE TO FILL
THE ROLES. THERE ARE MILLIONS

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THE ROLES. THERE ARE MILLIONS
OF UNFILLED TRADE JOBS, AND

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OF UNFILLED TRADE JOBS, AND
ACCORDING TO THE BUREAU OF

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ACCORDING TO THE BUREAU OF
LABOR STATISTICS, THERE ARE

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LABOR STATISTICS, THERE ARE
ROUGHLY 500,000 OPEN

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ROUGHLY 500,000 OPEN
MANUFACTURING JOBS ALONE IN

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MANUFACTURING JOBS ALONE IN
SOME ESTIMATES, EXPECT THAT

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SOME ESTIMATES, EXPECT THAT
NUMBER TO BALLOON TO MORE THAN

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NUMBER TO BALLOON TO MORE THAN
2 MILLION BY 2033. SO GEN Z, IN

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2 MILLION BY 2033. SO GEN Z, IN
MANY WAYS IS FILLING THE GAP.

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MANY WAYS IS FILLING THE GAP.
>> THE AVERAGE AGE. OF THE

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>> THE AVERAGE AGE. OF THE
CLASS IS IS BECOMING YOUNGER.

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CLASS IS IS BECOMING YOUNGER.
>> CHAD PHILLIPS TEACHES A

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>> CHAD PHILLIPS TEACHES A
THREE WEEK COURSE AT FRED’S

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THREE WEEK COURSE AT FRED’S
APPLIANCE ACADEMY IN OHIO,

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APPLIANCE ACADEMY IN OHIO,
WHERE STUDENTS TRAVEL FROM ALL

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WHERE STUDENTS TRAVEL FROM ALL
OVER THE COUNTRY TO LEARN TO

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OVER THE COUNTRY TO LEARN TO
FIX KITCHEN APPLIANCES.

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FIX KITCHEN APPLIANCES.
>> ONE OF THE.

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>> ONE OF THE.
>> BIGGEST THINGS I WOULD GET

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>> BIGGEST THINGS I WOULD GET
FROM THE STUDENTS IS.

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FROM THE STUDENTS IS.
>> THAT THEY DESIRE.

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>> THAT THEY DESIRE.
>> TO BE HANDS ON.

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>> TO BE HANDS ON.
>> THEY DON’T WANT TO. SIT IN

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>> THEY DON’T WANT TO. SIT IN
AN OFFICE.

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AN OFFICE.
>> OR A.

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>> OR A.
>> CUBICLE AND.

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>> CUBICLE AND.
>> DO THAT TYPE.

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>> DO THAT TYPE.
>> OF WORK.

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>> OF WORK.
>> WHILE MANY PEOPLE THINK AI

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>> WHILE MANY PEOPLE THINK AI
IS GOING TO HURT THE FUTURE OF

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IS GOING TO HURT THE FUTURE OF
WORK ACROSS INDUSTRIES, SOME

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WORK ACROSS INDUSTRIES, SOME
EXPERTS BELIEVE IT COULD BE A

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EXPERTS BELIEVE IT COULD BE A
GOOD THING FOR THE TRADES.

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GOOD THING FOR THE TRADES.
>> AI IS GOING TO.

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>> AI IS GOING TO.
>> HELP.

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>> HELP.
>> NOT HURT THESE CATEGORIES.

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>> NOT HURT THESE CATEGORIES.
IT’S GOING TO DO A LOT OF THE

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IT’S GOING TO DO A LOT OF THE
WORK THAT, AGAIN, PEOPLE DON’T

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WORK THAT, AGAIN, PEOPLE DON’T
LOVE DOING.

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LOVE DOING.
>> MARCO ZAPPACOSTA IN 2018

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>> MARCO ZAPPACOSTA IN 2018
FOUNDED THUMBTACK, A PLATFORM

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FOUNDED THUMBTACK, A PLATFORM
THAT CONNECTS HUNDREDS OF

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THAT CONNECTS HUNDREDS OF
THOUSANDS OF PROS TO HOMEOWNERS

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THOUSANDS OF PROS TO HOMEOWNERS
IN NEED OF HOME MAINTENANCE.

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IN NEED OF HOME MAINTENANCE.
AND HE’S BEEN WRITING ABOUT GEN

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AND HE’S BEEN WRITING ABOUT GEN
Z AND TRADE JOBS FOR THE LAST

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Z AND TRADE JOBS FOR THE LAST
YEAR, AND SAYS THE ROLE OF

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YEAR, AND SAYS THE ROLE OF
SOCIAL MEDIA CANNOT BE

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SOCIAL MEDIA CANNOT BE
UNDERSTATED.

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UNDERSTATED.
>> TWO OUT OF.

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>> TWO OUT OF.
>> THREE GEN Z-ERS ARE SAYING.

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>> THREE GEN Z-ERS ARE SAYING.
THAT SOCIAL MEDIA HAS INCREASED

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THAT SOCIAL MEDIA HAS INCREASED
THEIR INTEREST IN.

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THEIR INTEREST IN.
>> THE.

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>> THE.
>> TRADES.

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>> TRADES.
>> AND THAT’S KIND OF LIKE.

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>> AND THAT’S KIND OF LIKE.
INFLUENCING THEM MORE THAN LIKE

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INFLUENCING THEM MORE THAN LIKE
TEACHERS, SIBLINGS, EXTENDED

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TEACHERS, SIBLINGS, EXTENDED
FAMILY.

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FAMILY.
>> WHAT MADE YOU WANT TO SHARE

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>> WHAT MADE YOU WANT TO SHARE
A BIT OF YOUR JOURNEY ON SOCIAL

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A BIT OF YOUR JOURNEY ON SOCIAL
MEDIA AND TIKTOK?

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MEDIA AND TIKTOK?
>> JUST WANTING.

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>> JUST WANTING.
>> TO GET MY.

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>> TO GET MY.
>> FACE OUT THERE AND JUST SHOW

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>> FACE OUT THERE AND JUST SHOW
THE YOUNGER GENERATION THAT YOU

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THE YOUNGER GENERATION THAT YOU
DON’T IT DON’T. IT DON’T ALWAYS

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DON’T IT DON’T. IT DON’T ALWAYS
HAVE TO BE COLLEGE. YOU CAN GO

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HAVE TO BE COLLEGE. YOU CAN GO
TO TRADE AND YOU CAN MAKE A

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TO TRADE AND YOU CAN MAKE A
GOOD LIVING.

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GOOD LIVING.
>> JUST TO SHOW, LIKE THE NEXT

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>> JUST TO SHOW, LIKE THE NEXT
GENERATION. LIKE I’M 18, 19, 20

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GENERATION. LIKE I’M 18, 19, 20
YEARS OLD IN THESE VIDEOS AND I

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YEARS OLD IN THESE VIDEOS AND I
COULD DO IT. YOU GUYS COULD DO

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COULD DO IT. YOU GUYS COULD DO
IT. THERE’S NOTHING THAT I DID

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IT. THERE’S NOTHING THAT I DID
WAS SPECIAL. ALL RIGHT. 4TH OF

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WAS SPECIAL. ALL RIGHT. 4TH OF
JULY ON CALL SERVICE CALL.

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JULY ON CALL SERVICE CALL.
LET’S SEE WHAT WE GOT.

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LET’S SEE WHAT WE GOT.
>> HOW DOES IT FEEL KNOWING YOU

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>> HOW DOES IT FEEL KNOWING YOU
HAVE A JOB THAT IS ALWAYS GOING

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HAVE A JOB THAT IS ALWAYS GOING
TO BE IN DEMAND IN SOME

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TO BE IN DEMAND IN SOME
CAPACITY, AND I CAN’T REPLACE

00:03:52.368 --> 00:03:52.491
CAPACITY, AND I CAN’T REPLACE
IT.

00:03:52.502 --> 00:03:54.503
IT.
>> I SLEEP WELL AT NIGHT.

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>> I SLEEP WELL AT NIGHT.
>> I FEEL. IMPORTANT IN THIS

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>> I FEEL. IMPORTANT IN THIS
WORLD. PEOPLE NEED ME. PEOPLE.

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WORLD. PEOPLE NEED ME. PEOPLE.
AIN’T SHE? GO OUT, THEY CALL ME.

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AIN’T SHE? GO OUT, THEY CALL ME.
SO JUST FEEL IMPORTANT. AND IT

00:04:02.412 --> 00:04:03.946
SO JUST FEEL IMPORTANT. AND IT
FEEL GOOD TO HAVE A TRAY UNDER