WEBVTT

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>>> WE’RE BACK AT 8:36 WITH YOUR

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>>> WE’RE BACK AT 8:36 WITH YOUR
HEALTH.

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HEALTH.
EVERYWHERE YOU LOOK THESE DAYS

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EVERYWHERE YOU LOOK THESE DAYS 
FROM SOCIAL MEDIA TO GROCERY

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FROM SOCIAL MEDIA TO GROCERY 
STORE SHELVES, PROTEIN IS MORE

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STORE SHELVES, PROTEIN IS MORE 
POPULAR THAN EVER.

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POPULAR THAN EVER.
HERE TO SET THE RECORD STRAIGHT,

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HERE TO SET THE RECORD STRAIGHT,
DR. JEN ASHTON WHO HAS A MASTERS

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DR. JEN ASHTON WHO HAS A MASTERS
NUTRITION AND WRITES "AGENDA."

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NUTRITION AND WRITES "AGENDA."
>> GOOD MORNING, SAVANNAH.

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>> GOOD MORNING, SAVANNAH. 
>> PROTEIN IS HAVING A MOMENT.

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>> PROTEIN IS HAVING A MOMENT.
IT IS VERY TRENDY RIGHT NOW.

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IT IS VERY TRENDY RIGHT NOW.
PEOPLE THINK WE WERE GOING TO DO

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PEOPLE THINK WE WERE GOING TO DO
THE FACT FROM FRICTION HERE.

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THE FACT FROM FRICTION HERE.
EATING PROTEIN WILL HELP WITH

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EATING PROTEIN WILL HELP WITH 
WEIGHT LOSS.

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WEIGHT LOSS.
THAT’S TRUE, ISN’T IT?

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THAT’S TRUE, ISN’T IT?
>> THIS IS THE STUFF THAT NO ONE

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>> THIS IS THE STUFF THAT NO ONE
TALKS ABOUT IT.

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TALKS ABOUT IT.
IT IS HAVING A MOMENT.

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IT IS HAVING A MOMENT.
THERE IS A LOT OF HYPE, BUT

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THERE IS A LOT OF HYPE, BUT 
THERE IS A LOT OF SCIENCE.

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THERE IS A LOT OF SCIENCE.
TO DO THE DEEP DIVE, JUST EAT

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TO DO THE DEEP DIVE, JUST EAT 
MORE PROTEIN IF YOU ARE TRYING

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MORE PROTEIN IF YOU ARE TRYING 
TO LOSE WEIGHT.

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TO LOSE WEIGHT.
IT DOES BURN MORE CALORIES, BUT

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IT DOES BURN MORE CALORIES, BUT 
RATIOS ARE IMPORTANT.

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RATIOS ARE IMPORTANT.
TAKE A LOOK AT THIS.

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TAKE A LOOK AT THIS.
IMAGINE IF RIGHT NOW YOU ARE

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IMAGINE IF RIGHT NOW YOU ARE 
GETTING 15 GRAMS OF PROTEIN, 15%

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GETTING 15 GRAMS OF PROTEIN, 15%
OF PROTEIN A DAY AND YOU WANT TO

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OF PROTEIN A DAY AND YOU WANT TO
DOUBLE THAT BECAUSE YOU ARE

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DOUBLE THAT BECAUSE YOU ARE 
HEARING JUST EAT MORE PROTEIN.

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HEARING JUST EAT MORE PROTEIN.
IT IS FINE TO DOUBLE THAT, LET’S

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IT IS FINE TO DOUBLE THAT, LET’S
SAY BRING IT TO 30% OF YOUR

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SAY BRING IT TO 30% OF YOUR 
DAILY CALORIC INTAKE.

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DAILY CALORIC INTAKE.
BUT IF YOU DON’T ADJUST THE

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BUT IF YOU DON’T ADJUST THE 
CARBS AND FAT AND ADJUST THE

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CARBS AND FAT AND ADJUST THE 
PROTEIN, YOU WILL WIND UP

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PROTEIN, YOU WILL WIND UP 
GAINING WEIGHT.

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GAINING WEIGHT.
SO IT DEPENDS ON YOUR ACTUAL

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SO IT DEPENDS ON YOUR ACTUAL 
WEIGHT GOAL.

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WEIGHT GOAL.
YOU HAVE TO COMPENSATE FOR THE

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YOU HAVE TO COMPENSATE FOR THE 
OTHER TWO MACRO NUTRIENTS.

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OTHER TWO MACRO NUTRIENTS. 
>> ALL RIGHT.

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>> ALL RIGHT.
THE AMOUNT OF PROTEIN YOU EAT IS

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THE AMOUNT OF PROTEIN YOU EAT IS
THE SAME AMOUNT THAT YOU ABSORB.

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THE SAME AMOUNT THAT YOU ABSORB.
IS THAT TRUE?

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IS THAT TRUE?
>> ABSOLUTELY NOT TRUE.

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>> ABSOLUTELY NOT TRUE.
SO, AGAIN, YOU HEAR ALL THE TIME

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SO, AGAIN, YOU HEAR ALL THE TIME
JUST UP YOUR PROTEIN, EAT MORE

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JUST UP YOUR PROTEIN, EAT MORE 
PROTEIN.

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PROTEIN.
IT IS THE SECRET TO EVERYTHING.

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IT IS THE SECRET TO EVERYTHING.
REMEMBER THAT THE AMOUNT OF

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REMEMBER THAT THE AMOUNT OF 
PROTEIN YOU ACTUALLY CONSUME IS

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PROTEIN YOU ACTUALLY CONSUME IS 
NOT NECESSARILY WHAT IS BEING

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NOT NECESSARILY WHAT IS BEING 
ABSORBED.

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ABSORBED.
THIS IS A BASIC PRINCIPAL OF

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THIS IS A BASIC PRINCIPAL OF 
PHYSIOLOGY.

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PHYSIOLOGY.
THERE ARE VARIABLE FACTORS THAT

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THERE ARE VARIABLE FACTORS THAT 
CAN AFFECT THE ABSORPTION,

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CAN AFFECT THE ABSORPTION, 
RANGING FROM AGE TO YOUR GUT

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RANGING FROM AGE TO YOUR GUT 
HEALTH TO THE TYPE OF PROTEIN

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HEALTH TO THE TYPE OF PROTEIN 
YOU ASSUME TO WHETHER OR NOT YOU

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YOU ASSUME TO WHETHER OR NOT YOU
SMOKE OR CONSUME ALCOHOL.

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SMOKE OR CONSUME ALCOHOL.
AGAIN, NO DIFFERENT THAN A

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AGAIN, NO DIFFERENT THAN A 
MEDICATION.

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MEDICATION.
WHAT YOU CONSUME MAY NOT BE WHAT

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WHAT YOU CONSUME MAY NOT BE WHAT
YOU ABSORB.

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YOU ABSORB. 
>> PROTEIN TYPE.

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>> PROTEIN TYPE.
THAT LEADS US TO OUR NEXT MYTH,

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THAT LEADS US TO OUR NEXT MYTH, 
WHICH IS THAT ALL PROTEINS ARE

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WHICH IS THAT ALL PROTEINS ARE 
CREATED EQUAL.

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CREATED EQUAL.
>> ABSOLUTELY REALLY NOT TRUE.

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>> ABSOLUTELY REALLY NOT TRUE.
I GET THIS QUESTION ALL THE

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I GET THIS QUESTION ALL THE 
TIME.

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TIME.
IT’S PROBABLY THE NUMBER ONE

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IT’S PROBABLY THE NUMBER ONE 
QUESTION I GET.

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QUESTION I GET.
SHOULD I GO FOR AN ANIMAL WHEY

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SHOULD I GO FOR AN ANIMAL WHEY 
PROTEIN OR PLANT-BASED?

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PROTEIN OR PLANT-BASED?
HERE IS HOW THEY BREAK DOWN.

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HERE IS HOW THEY BREAK DOWN. 
>> SO WHEY IS --

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>> SO WHEY IS -- 
>> EXACTLY, IS CONSIDERED

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>> EXACTLY, IS CONSIDERED 
COMPLETE BECAUSE IT CONTAINS ALL

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COMPLETE BECAUSE IT CONTAINS ALL
THE AMINO ACIDS YOU NEED FOR

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THE AMINO ACIDS YOU NEED FOR 
MUSCLE PROTEINS.

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MUSCLE PROTEINS.
IT TENDS TO BE RAPIDLY ABSORBED.

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IT TENDS TO BE RAPIDLY ABSORBED.
HOWEVER, SOME PEOPLE HAVE GI AND

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HOWEVER, SOME PEOPLE HAVE GI AND
DIGESTIVE ISSUES WITH IT.

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DIGESTIVE ISSUES WITH IT.
RIGHT NOW IT IS GOING THROUGH A

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RIGHT NOW IT IS GOING THROUGH A 
BIG PRICE SURGE AND IS PRETTY

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BIG PRICE SURGE AND IS PRETTY 
EXPENSIVE.

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EXPENSIVE.
IF YOU PUT THAT HEAD TO HEAD

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IF YOU PUT THAT HEAD TO HEAD 
LIKE A SOY OR PLANT-BASED

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LIKE A SOY OR PLANT-BASED 
PROTEIN, PEA PROTEIN, ONLY SOY

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PROTEIN, PEA PROTEIN, ONLY SOY 
IS CONSIDERED A PLANT PROTEIN.

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IS CONSIDERED A PLANT PROTEIN.
IT IS MORE SLOWLY ABSORBED.

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IT IS MORE SLOWLY ABSORBED.
THERE CAN BE POSSIBLE BLOATING,

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THERE CAN BE POSSIBLE BLOATING, 
GI ISSUES.

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GI ISSUES.
AGAIN, THAT’S VARIABLE PERSON TO

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AGAIN, THAT’S VARIABLE PERSON TO
PERSON.

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PERSON.
RIGHT NOW IT IS LESS EXPENSIVE

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RIGHT NOW IT IS LESS EXPENSIVE 
THAN THE WHEY PROTEIN.

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THAN THE WHEY PROTEIN. 
>> CAN YOU GET IT FROM FOOD AND

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>> CAN YOU GET IT FROM FOOD AND 
NATURAL SOURCES RATHER THAN THE

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NATURAL SOURCES RATHER THAN THE 
POWDER?

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POWDER?
>> THE REFERENCE IS ALWAYS TO

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>> THE REFERENCE IS ALWAYS TO 
GET IT FROM WHOLE SOURCES, FOOD

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GET IT FROM WHOLE SOURCES, FOOD 
SOURCES.

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SOURCES.
BUT THAT CAN BE HARD.

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BUT THAT CAN BE HARD.
A LOT OF PEOPLE WILL GO FOR A

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A LOT OF PEOPLE WILL GO FOR A 
SMOOTHIE.

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SMOOTHIE. 
>> SO A WHEY PROTEIN, WHAT IS AN

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>> SO A WHEY PROTEIN, WHAT IS AN
EXAMPLE?

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EXAMPLE?
>> MILK, DAIRY.

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>> MILK, DAIRY. 
>> AND THEN A PLANT-BASED ONE

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>> AND THEN A PLANT-BASED ONE 
WOULD BE?

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WOULD BE?
>> SOY, TOFU.

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>> SOY, TOFU. 
>> WHAT ABOUT RED MEAT?

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>> WHAT ABOUT RED MEAT?
>> THAT, TOO.

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>> THAT, TOO. 
>> OKAY.

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>> OKAY.
FINAL MYTH.

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FINAL MYTH.
WOMEN UNDERSTAND THE IMPORTANCE

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WOMEN UNDERSTAND THE IMPORTANCE 
OF PROTEIN.

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OF PROTEIN.
I THINK THEY DO.

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I THINK THEY DO. 
>> I THINK SO, TOO.

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>> I THINK SO, TOO.
THIS IS INTERESTING.

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THIS IS INTERESTING.
WE LOOKED AT A THOUSAND WOMEN 35

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WE LOOKED AT A THOUSAND WOMEN 35
YEARS OF AGE AND OLDER FROM

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YEARS OF AGE AND OLDER FROM 
ACROSS THE COUNTRY, AND WE FOUND

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ACROSS THE COUNTRY, AND WE FOUND
THAT WHAT THEY UNDERSTOOD ABOUT

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THAT WHAT THEY UNDERSTOOD ABOUT 
PROTEIN ACTUALLY DIFFERED BY

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PROTEIN ACTUALLY DIFFERED BY 
THEIR GENERATION, THEIR AGE A

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THEIR GENERATION, THEIR AGE A 
LITTLE BIT.

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LITTLE BIT.
WE ASKED THEM HOW IMPORTANT IS

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WE ASKED THEM HOW IMPORTANT IS 
PROTEIN AND OF THE ONES WHO SAID

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PROTEIN AND OF THE ONES WHO SAID
IT WAS MISSING FROM A

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IT WAS MISSING FROM A 
CONVERSATION AND DISCUSSION

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CONVERSATION AND DISCUSSION 
ABOUT WOMEN’S HEALTH, 43% OF

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ABOUT WOMEN’S HEALTH, 43% OF 
MILLENNIALS THOUGHT IT WAS

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MILLENNIALS THOUGHT IT WAS 
MISSING.

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MISSING.
55% OF BOOMERS AND 56% OF GEN

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55% OF BOOMERS AND 56% OF GEN 
XORS THOUGHT THAT IT WAS

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XORS THOUGHT THAT IT WAS 
IMPORTANT BUT MISSING IN THE

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IMPORTANT BUT MISSING IN THE 
CURRENT DIALOGUE.

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CURRENT DIALOGUE.
SO, AGAIN, BIG OPPORTUNITY HERE

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SO, AGAIN, BIG OPPORTUNITY HERE 
FOR EDUCATION.

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FOR EDUCATION. 
>> SHOUT-OUT TO MY GENERATION,

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>> SHOUT-OUT TO MY GENERATION, 
GEN X.

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GEN X.
RIGHT?

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RIGHT?
LET’S GO.

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LET’S GO.
DR. JEN, THANK YOU SO MUCH.
